For agencies & service businesses

Lost Yet Another Client and Didn't See It Coming?

We build retention systems for service businesses. So you stop losing clients and can finally grow again.

Discuss Your Churn with Benjamin
For agencies doing $1M+ 60-minute assessment Actionable retention roadmap

Why you need a retention system

Where you are now

Your AMs say everything is fine, until a client sends the cancellation email out of nowhere.
You're acquiring new clients every month, but revenue stays flat because you keep losing them.
You rely on contracts to lock in clients that want to leave.

With a retention system

You have transparent reporting on each account, what their performance is and how healthy the relationship is.
Every new client stacks on top of retained revenue. Growth actually compounds.
Retention is structural, built into your offer, onboarding, delivery, and contracts.
Reducing churn from 10% to 5% doubles your customer lifetime value.

You generate more profit per client

You can pay more to acquire clients

You create the foundation for growth

What our clients say

"Their impact on our firm has been nothing short of transformative."
Steven Yuniver — Partner
"A great benefit to our fast growing productized agency in helping streamline, improve and automate the operation with 50+ people involved and 500+ clients."
CEO — Storybite Animation Studios
"If you want to move your business to the next level, give them a call!"
Hilary Altman — WAC Travel

We build your retention system

We analyze your business. We fix what's broken and build what's missing. Done-for-you retention systems.

Offer Design

Focus and build recurring revenue

Most agencies have bloated offers with optional services the team can't consistently deliver. We clean up your offer, focus it on what drives results, and structure it around recurring value that keeps clients engaged long-term.

Offer focus & cleanup Recurring value Operational embedding
Sales

Stop selling what you can't deliver

We align your sales process with what delivery can actually achieve — so clients arrive with the right expectations and the right fit.

Client qualification Expectation alignment
Onboarding

Set the relationship up to win

We build a structured onboarding that manages expectations, establishes communication patterns, and gets clients to results fast.

Structured process Expectation management Time to results
Delivery

Results first, but not results only

Strong results are the foundation — nothing replaces them. But results alone don't retain clients. We also fix how your team communicates, reports, and builds relationships, so clients stay even through the inevitable rough patches.

Performance & outcomes Communication & relationship Reporting & internal management
Contracts & Admin

Right-sized terms and contracts

We design contract terms that give you enough time to deliver results, structure payment terms that work for both sides, and clean up the admin that creates unnecessary friction.

Right-sized terms Payment structure Admin & operations

This is for you if

  • You run an agency or retainer-based service business
  • You're doing $1M+ in revenue
  • You're acquiring clients but revenue stays flat because you keep losing them

ROI Calculator

See what fixing your retention is worth.

0% 10%
$22,500
additional revenue per year

Stop losing clients.

Take the first step to fix the leaky bucket and grow your business.

Discuss Your Churn with Benjamin
For agencies doing $1M+ 60-minute assessment With Benjamin personally

Frequently asked questions

How long does this take?

Once we have started the retention audit, we will implement quick wins immediately. Expect your retention rate to go up within 1-3 months, depending on the contract terms with your existing clients and your team's ability to adapt.

What does it cost?

The retention audit is $1,999. The retention system build-out is $3,000 to $5,000 per month. Check our ROI calculator to see what reducing churn means for your business.

Do you work with my team or replace them?

We work with your team. We're not a replacement for your account managers or delivery leads — we build the systems and processes they operate within. Your people do the work, we make sure the structure supports retention.

What if our churn is caused by bad results?

Then results are where we start. But in our experience, poor results are rarely the full story. Communication breakdowns, misaligned expectations from sales, and weak onboarding are almost always contributing factors — and often the ones that actually trigger the cancellation.

How is this different from hiring a client success person?

A client success hire manages relationships. We build the system that makes retention structural — across offer design, sales, onboarding, delivery, and contracts. A CS person works inside your current system. We fix the system itself.

Benjamin Lander

Benjamin Lander

Founder, Retention Heroes

Three-time bootstrap founder. Built and runs three service businesses doing eight-figure revenue. Everything on this page comes from what we learned scaling our own businesses and advising dozens of agencies on operations and growth.

3
Businesses
8-fig
Revenue
50+
Agencies advised